Every company in the UAE requires the services of a Government Liaison Officer, otherwise known as a Public Relations Officer or PRO. PRO services refer to all activities related to processing governmental documents and paperwork, such as visa applications, labour cards, and company trade licensing documentation and approvals.

First and foremost, many of the activities which constitute PRO services are legal requirements for all companies and employees. Ensuring that the processes are dealt with correctly and in a timely manner reduces the risk of any unnecessary fines or similar detrimental consequences for the business.

Despite the obvious legal consequences, failure to carry out these activities can also have an unfavourable impact on a number of different factors outside of the business too. For instance, in order to legally work in the UAE, every employee must obtain a resident visa and a work permit, which is also required in order to open a bank account, sign a residential lease, connect to utilities such as electricity, and obtain an Emirates ID